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Singles in neighbouring China, too, are hooking up online, and the market there is expected to reach 5 million by 2014."In many ways, the mindset of people in China and India is similar," says Anita Dharamshi, one of the founders of Two

"We both come from traditional, conservative cultures and are now embracing a more progressive view on many things - in this case, dating, relationships and marriage." She says dating sites have been around in China for over a decade, while India is just getting started.

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Dating sites are commonly ranked by revenue and number of members. e Harmony, for instance is one of the industry’s trendsetters.A handful of entrepreneurs has realised that in the business of love, India could be where the proverbial rainbow touches the ground.There is no data on the online dating business in India , but globally, it is worth billion (Rs 22,184 crore).This Valentine's Day, fewer singles searching for love are tethered to laptops or those other technological relics: desktops.Just as other industries have watched online traffic and business migrate from the Web to mobile devices, the dating industry has been rolling out apps that are connecting hearts, and breaking them, in surprising new ways and splintering an audience once captured almost exclusively by the goliaths of online dating."I see the industry breaking off into a billion different directions," says Marc Lesnick, founder of i Date, an annual trade show for the online dating industry.