If an advertisement or a content piece lacks a great headline, it doesn’t matter how good what’s inside is.
You might as well toss out the effort you spent writing it and setting up your campaign.
Over the past several months, I have rotated in variations of ad copy with extended ad headlines against ads without and measured their CTRs.
In this blog post, I will review the results of this test, but first, I will go into detail about what exactly an extended headline is and how to utilize it.
Below is an example of a standard top ad before and after the extended ad headline is applied (please note that extended ad headlines are only applicable to top ads and cannot be utilized for right side ads).
Let’s break down your profile in the following ways: to distinguish you from all the other daters on the site.Lots of people, unfortunately, give this little or no thought, often choosing perhaps their first name with a series of numbers after it.As we are trying to attract people here, not robots, it makes sense to try and come up with a name that appeals to the kind of people we want to attract.Extended ad headlines have been available in Google Ad Words since February 2011 and have long been credited with increasing the click-through rate (CTR) of ads, but do they really improve CTR?I was curious, so I decided to put this question to the test.